marketing strategy, growth

Fractional CMO &

Strategic Growth Consultancy

For service-led & tech businesses ready to scale with precision and purpose.

Are you a coach, consultant, agency owner or professional service provider tired of piecemeal marketing?

I help service based and tech led businesses move from word-of-mouth to consistent inbound leads with clear strategy, expert marketing direction, and data-driven growth.

As your Fractional CMO, I bring over 20 years of experience to the table; guiding your marketing strategy, aligning your message, and optimising your channels to drive revenue and real results.

Whether you're preparing for scale or sale, launching a new offer, or rebuilding foundations after rapid growth; I provide the leadership and roadmap you need, without the cost of a full-time CMO.

💡 Also available white-label for high net-worth clients and sensitive brand campaigns.

✦ Services Include:

  • Market Positioning & Competitive Audit

  • Strategic Planning, Forecasting & Campaign Mapping

  • Ideal Client Messaging & Brand Voice Development

  • Revenue Strategy & Marketing Implementation Roadmaps

  • Team Oversight, Performance Dashboards & Funnel Optimisation

cmo

“Mimi works with heart, light and soul. She truly listens and makes you feel safe and seen — a rare and powerful combination.” “Not your average consultant. Mimi is professional, empathetic and always focused on what works best for the client.” “Her approach is a blend of wisdom and wit — clear, grounded and transformative. Our whole team felt the shift.” “I was blown away by the depth and clarity of her audit. It’s the first time I’ve felt like a strategy truly reflected our brand.” “Mimi completely reframed how we hire — and the results have been extraordinary.” “Mimi gets business. She blends long-term thinking with results — no fluff, no gimmicks.” “A digital and marketing professional who understands strategy, not just theory — Mimi is highly focused on outcomes that last.” “She produced the most thorough web audit we’ve ever seen — 50 pages of sharp, strategic insight.” “Mimi is quick, strategic and deeply aligned with our brand — working with her has been transformative.” “If you’re looking for strategic clarity with emotional intelligence, Mimi is your person.”

“Mimi works with heart, light and soul. She truly listens and makes you feel safe and seen — a rare and powerful combination.” “Not your average consultant. Mimi is professional, empathetic and always focused on what works best for the client.” “Her approach is a blend of wisdom and wit — clear, grounded and transformative. Our whole team felt the shift.” “I was blown away by the depth and clarity of her audit. It’s the first time I’ve felt like a strategy truly reflected our brand.” “Mimi completely reframed how we hire — and the results have been extraordinary.” “Mimi gets business. She blends long-term thinking with results — no fluff, no gimmicks.” “A digital and marketing professional who understands strategy, not just theory — Mimi is highly focused on outcomes that last.” “She produced the most thorough web audit we’ve ever seen — 50 pages of sharp, strategic insight.” “Mimi is quick, strategic and deeply aligned with our brand — working with her has been transformative.” “If you’re looking for strategic clarity with emotional intelligence, Mimi is your person.”