Employer Branding Guide: Attract, Hire and Retain Top Talent

Build a thriving, authentic company culture that attracts, engages and retains the best talent in your industry.

The Challenge

In today’s competitive job market, attracting and retaining top talent is harder than ever. Your employer brand is more than a tagline — it’s the lived experience of your team. And it has the power to make or break your hiring success.

What’s Inside the Guide

      Module 1: Defining Your Brand’s Purpose
Module 2: Identifying Core Values
Module 3: Crafting Your Employer Value Proposition (EVP)
Module 4: Creating a Culture of Inclusivity
Module 5: Aligning Brand and Recruitment Strategies

    

Why It Works

This guide blends strategic marketing insights with real-world HR expertise. It’s been developed by a team who understand both brand positioning and people culture. Expect clarity, confidence and a culture your people are proud to be part of.

Pricing Options

Standard Toolkit

PDF workbook plus editable slides

Ideal for HR managers or consultants
Immediate download
Step-by-step exercises

Buy Now – £475

Branded Toolkit

White-labelled version with your branding

Perfect for consultants and agencies
Editable Canva templates
Bonus onboarding slides

Buy Now – £1250

Add a Strategy Session

Need help rolling it out? Book a 60-minute session with Mimi Glenn to explore how to embed the guide into your business and support your team or clients effectively.

Request a Session